Search Engine Optimisation (SEO), if you have a website already or are thinking about getting one, this is a term you need to know!
SEO is an important part of your website design and development, not only do you want a website that looks good but you want it to be found by searches.
When you search for something in Google (or any other search engine), SEO is the science behind where websites rank, because search is one of the main ways in which people discover content online, ranking higher in search engines will lead to an increase in traffic to your website.
Common tasks associated with SEO include creating high-quality content, optimising content around specific keywords and phrases, page titles and building backlinks.
Searchers want to see results that are relevant, If you search for “chocolate chip cookie recipes”, you don’t want to see web pages about real estate.
That’s why Google looks first-and-foremost for pages that are closely-related to your keywords.